ABOUT

CINDY BERTRAM

Cindy Bertram is an author, speaker, writer and marketer. Her 20+ years of professional experience includes diverse work in different industries, including the cruise and travel industry. Content creation, marketing, public relations, and video concepts with scripting and production, along with social media, blogging, photography, and business and visual storytelling, are key areas of her expertise. Cindy’s diverse writing includes thought leadership pieces, cruise industry forecasts and her specialized cruise blog. Besides ghost writing, marketing and public relations, Cindy has contributed sections to three PR NEWS’ Guidebooks and has spoken at various conferences. Richard Sasso, Chairman, MSC Cruises (USA), shared more about Cindy and said, “Cindy has been an example for all, men and women alike, as a gifted professional who never hesitates to give a helping hand. Her short story, ‘A Cruise and a Promise,’ published in Chicken Soup for the Traveler’s Soul (2002), is one.” Cindy’s MBA from Loyola University Chicago works well with her creative edge & liberal arts BA degree.

MY SERVICES

Accomplished Business Storyteller, Book Author, Ghost Writer, Editor, Corporate Communications, Marketing, Public Relations, Video and Social Media Expertise

  • Cindy’s Inside Cruise Track (2011 to present) – I write high end blogs  including diverse  photos, where I focus on new updates,  up and coming cruise ships, refurbishments, and ship features. My blogs share an insider pulse of cruise lines and related travel products for group cruise leaders to use in their planning. Expertise using Word Press and Fotosizer.  Link:  http://leisuregrouptravel.com/category/cindysinsidecruisetrack/  
  • Cruise Industry Forecasts for Leisure Group Travel (2008 to 2013) – Reaching out to top executives I know and developed genuine relationships with, I’ve interviewed them, including their insights in cruise industry forecasts. My  forecasts have included “Cruise Industry Outlook 2013,” 2012 Industry Forecast,

“River Cruise Industry Looks Ahead to Solid Growth,” and 2011 Industry Forecast, “Cruise Industry Forecast

2011 – Insights for Groups.” Also “Cruise Industry Looks Ahead – 2009 Forecast.”

  • Online and Print Columnist, Leisure Group Travel (2000 to present) – I have written ongoing columns

(OnSite, OnBoard) and online exclusives focusing on the group cruise market. A few include “Adventure Cruising on the Upswing” (August 2013); “Cruise Industry Steps Up Special Needs Offerings” (October 2010).

Management, Thought Leadership Articles (1998 to present)

  • Travel Agent Professional (2013 to present) – In addition to being on the editorial board,  I contribute management thought leadership articles featuring over top travel and cruise industry executives as well as successful business leaders like Will Marre and John Imlay Jr.   A few executives I’ve included – Edie Rodriguez, while President & CEO, Crystal Cruises; Richard Sasso, Chairman, MSC Cruises North America;  Randy Garfield, former President, Walt Disney Travel Company; John Stachnik, Chairman, Mayflower Tours; Vicki Freed,  Senior Vice-President, Royal Caribbean International; Richard Meadows, President of Seabourn.
  • Travel Research Online (TRO) Travelgram (2014 to 2016) – I contributed articles included in “Point to Point.”

I also wrote specialized “Soundings” interview features. Two included pieces about Richard Sasso, President, MSC Cruises USA and Joe Maloney, Vice President of US Sales and Marketing, Scenic Cruises.

  • PORTHOLE Insider (2005 – 2011) – I wrote high end in depth features. One was “The Evolution of Cruising.”
  • OSSN E-Agent Magazine (2009 – 2010) – I contributed diverse articles featuring insights and tips for travel professionals. A few include “Cruise Lines Give Back” (May 2010 and “Fundraiser Cruises” (September 2009.)
  • ASTA Agency Management (1998 – 1999) – I wrote specialized articles featuring cruise and travel executives.

 

Sales, Business Development (1993 to present) – Using my genuine relationship builder style, I’ve had success filling a need, creating a plan and successfully expanding sales. A brief example? I managed to increase cruise and leisure sales 700% in four years with no designated marketing budget for full service retail travel agency. Working with European cruise publisher using my connector “gift” to secure advertising for future guide book.  Worked with an executive at large company on marketing strategy to grow sales in a new market, leveraging key contacts to get buy-in for future sales and contracts. Self-publish articles on LinkedIn, including “The Path to Becoming an Influencer,” published February 2, 2018.

 

Diverse Business Projects (2004 to present) – I do diverse writing, content, editing, marketing and public relations work. Projects include current work for Cruise Lines International Association (CLIA) and magazine, Travel & Cruise 2016 to present; project for organizer of a ship charter (2013); press releases & media, Buona Restaurants (Chicago) in 2006; work for Playa Encantada, resort homes in Mexico (2007); Dearborn Trade Publishing (2004 – 2005). Pitched & secured national speaking engagements for Steve Zikman, editor of Chicken Soup for the Traveler’s Soul (2001 – 2002.) 

  • Author of the book, How Six Women Executives Steer the Cruise Industry Today – published October 2018, Amazon.
  • PR NEWS’ Video Guidebook – I contributed the section, “Think like a Video Storyteller: Hook, Anchor and Bring Your Viewers In.” Published October14, 2016.
  • PR NEWS’ Book of Crisis Management Strategies & Tactics Vol. 8 – I contributed the section, “Strategies and Tactics for Becoming a Media Relations Miracle Worker.” Published 2015.
  • Ebook, “How to Organize a Successful Group Cruise” – Published by Premier Travel Media, March 2015, I’m lead writer and content creator.
  • PR NEWS Writer’s Guidebook Vol. 1 – I contributed section, “Ask the Right Questions to Put a Face on Your Biography or Backgrounder Subject.” Published 2014.
  • Chicken Soup for the Traveler’s Soul – My short story, “A Cruise and a Promise,” was included in this book published 2002. Based on a real story and a positive impact I had by reaching out to a dear cruise line executive, this resulted in successful fundraising efforts raising over $55,000 for double amputee accident victim.
  • PR NEWS’ Writing Boot Camp Chicago, Hyatt Regency Chicago, Nov. 19, 2014. Opening speaker, and presented “11 Steps to Razor Sharp Writing Habits.”
  • Travel Weekly CruiseWorld 2011 Conference, Ft. Lauderdale, Nov. 3 – 6, 2011

 “You CAN sell luxury clients! Ramp up impact/effort using the ship within the ship principle!”

  • Travel Weekly CruiseWorld 2010 conference, Ft. Lauderdale, April 14 – 17, 2010

“Become a Miracle Worker: Effective Problem Solving,” &“Multi-generational Cruising”

  • MAST Sales Extravaganza, Chicago, November 18, 2008. “Find and Expand Group Cruise Business”  
  • 2008 AAA Travel Conference in Palm Springs, California, October 20 – 21, 2008. Presented two different workshops – Multi-Generational Cruising” and “Be a Miracle Worker or Appear like One! Effective Problem Solving Techniques”
  • Travel Trade Cruise-a-thon, Vancouver, British Columbia, Canada, May 16, 2008 “Developing and Keeping Travel Clients for Life”
  • Blogs, management articles (2003 to present) – I write business blogs, along with LinkedIn articles.
  • Facebook business page, Cindy’s Inside Cruise & Travel Track (2012 to present) – I created my business page featuring insider tips and updates, along with fun travel tips.
  • Newsletter (2001 to 2003) – I created content for monthly travel agency newsletter which was sent/mailed out to clients in our data base for retail full service travel agency.
  • Whitepaper, “Creative Business Partnering Strategies,” published 2006.

MY BOOK

HOW SIX WOMEN EXECUTIVES STEER THE CRUISE INDUSTRY TODAY

Today, when we think of great leaders, certain things come to mind. They are real human beings who have worked hard, overcome challenges, and continued to grow, bringing value to people as well as their respective companies. Great leaders inspire us and make us feel like we actually know them. In this book, these women executives share their own stories, with personal touches.

The Women that Steer the Industry

Diane Moore – President, Paul Gauguin Cruises
Ellen Bettridge – President and CEO of Uniworld Boutique River Cruise Collection
Edie Rodriguez – Americas Brand Chairman and Corporate Special Advisor – PONANT
Jan Swartz – Group President, Princess Cruises and Carnival Australia
Kristin Karst – Executive Vice President and Co-Owner, AmaWaterays
Christine Duffy – President of Carnival Cruise Line

VIDEOS

Barbados

Qsine restaurant on Celebrity Summit

Sailing to St. Barts

Tortola Port Area (Crystal Serenity)

St. Lucia

Great Stirrup Cay

Sailing in the Caribbean

A view while in the Caribbean

Photography

I love taking photos of my adventures

TESTIMONIALS